Customer relationship management is the technique of providing information to prospects and customers, and collecting information about prospects and customers, that allows us to help them evaluate and purchase products that deliver the best possible value to them.
One-to-one marketing, and relationship marketing is to make it easier for the customer to do business with you. Marketing and sales people have many opportunities to influence customer purchase decisions. Until recently it was normal for these functions to be performed separately — by different departments within a company — without acting as a unified team. So we must understand that coordinated efforts are now being made to unify approach
Customer Relationship Management has become a popular name for a variety of software tools and techniques aimed at attracting and retaining customers. In general, CRM uses a centralized database to bring marketing and sales activities together in a unified approach to serving customers.
One-to-one marketing and relationship marketing is to make it easier for the manufacturer to do business.
• Marketing and sales people have many opportunities to influence customer purchase decisions by the way making smooth relationship with the customer.
• The concept of relationship management with respect to the customer, to get efficiency (cost reduction)and responsiveness (instant delivery).
• RELATIONSHIP MANAGEMENT by an organization can be divided into two categories
1. External relations
2. Internal relations
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