๐A target market is a group of customers that the business has decided to aim its marketing
efforts and ultimately its merchandise towards market segment
๐Positioning is the process by which marketers try to create an image or identity in the minds of
their target market for its product, brand, or organization
๐ Repositioning involves changing the identity of a product, relative to the identity of competing
products.
๐A brand is the idea or image of a specific product or service that consumers connect with, by
identifying the name, logo, slogan, or design of the company who owns the idea or image.
๐ New product development (NPD): is the the complete process of bringing a new product to
market. A product is a set of benefits offered for exchange and can be tangible (that is, something
physical you can touch) or intangible (like a service, experience, or belief).
๐ Advertising Vs Publicity: Advertising is paid form of ideas, goods and services while publicity
is not paid by the sponsor.
๐ Product lifecycle management (or PLCM) is the succession of strategies used by business
management as a product goes through its lifecycle. The condition in which a product is sold
(advertising, saturation) changes over time and must be managed as it moves through its succession
of stages.
๐. Packaging is the science, art, and technology of enclosing or protecting products for
distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and
production of packages.
๐ Advertising is a form of communication for marketing and used to encourage or persuade an
audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new
action
.
๐. Sales promotion includes several communications activities that attempt to provide added value
or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate
immediate sales.
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